Our product
VyReel: shoppable video for Shopify.
VyReel adds shoppable video to Shopify storefronts. Merchants import Instagram Reels and TikToks or upload their own, tag products with AI, and turn views into sales. It’s built and operated by Optivox, on the same platform our clients sell on.
What it does on a storefront
- Import what already performs
- Pull in Instagram Reels and TikToks that already earned attention, or upload your own footage. The content that worked organically is usually the content that converts on the storefront.
- Tag products with AI
- VyReel matches products to what's on screen, so a merchant isn't hand-tagging a catalogue. Every match stays editable — the model proposes, the merchant decides.
- Place it anywhere
- Carousels, product-page galleries and full-screen viewers, installed as theme blocks. No code, and no developer needed to move a section.
- Measure the lift
- Views, engagement and attributed revenue per reel, so the question stops being whether video works and becomes which video works.
Why we built it
We kept running paid social for retail brands whose best-performing creative was video, and whose storefronts could not show video in any way that led to a purchase. The gap between the ad and the product page was doing real damage to conversion.
Rather than keep recommending workarounds, we built the thing. VyReel is the clearest example of how Optivox works — the marketing team found the constraint, and the engineering team shipped the fix as a product other merchants can install.
See how the disciplines fit togetherWant this kind of work on your brand?
VyReel is available to any Shopify merchant. If you’d rather we look at the whole funnel behind it, that’s the other half of what Optivox does.
Or email support@vy-reel.com